EU Innovation Journey'25

Ph.D., Assistant professor and researcher at Jagiellonian University, a guest researcher of the Centre for Research in Applied Communication, Culture, and New Technologies CICANT (Lusofona University) in the context of CresCine Horizon Europe project, with specialised expertise in the film and creative industries. Since earning her Ph.D. in Management Sciences from Jagiellonian University in 2016, Marta has been affiliated with the Department of Management, Media Economics, and Advertising. She co-authored and managed the “ErasmusXR: Immersive Experience and Technologies – From Creative Practice to Educational Theory” project (2020–2023), which was recognised as a ‘good practice’ by the National Agency of the Erasmus+ program. Since 2020, Marta has been contributing to the development of the concept for the new EIT Knowledge and Innovation Community dedicated to creative sectors within Una Europa. During the startup phase of EIT Culture & Creativity (2022–2023), she served as the Interim Education Director. Marta actively participates in international research teams for Horizon Europe projects, including PACESETTERS: Powering Artistic and Cultural Entrepreneurship to Drive The Climate Transition, and IMPULSE: IMmersive digitisation: uPcycling cULtural heritage towards new reviving strategies. She holds a scholarship from the French Government and is a guest researcher in the CRESCINE project, focusing on boosting the international competitiveness of the film industry in small European markets. As the chairwoman of the Working Group for National Smart Specialisation 12 Creative Industries at the Ministry of Development and Technology, Marta contributes to shaping policies in the creative sector.