Poland in Singapore

The event was organized by the Embassy of the Republic of Poland in Singapore and the Polish Investment and Trade Agency (PAIH), in cooperation with the Marshal's Office of Lower Silesia Voivodeship.

Ten Polish cosmetic brands from Lower Silesia – Avicenna Oil, 7Nutrition, Arkana Cosmetics, Yvette, Clarena, Masthef, MB Elix, Cooltec, Bartek Candles, and PUX – presented their portfolio and the values that define Polish beauty brands, highlighting their focus on natural ingredients, sustainable production processes, and continuous innovation rooted in scientific research.

More than 50 invited guests attended the event, including local key opinions leaders, representatives of local media, retail chains, and distributors.

Thery had the opportunity to engage directly with company representatives, test product samples, and establish potential business relationships.

The event underscored Poland’s growing role in the global beauty market. Now the world’s 9th-largest exporter of cosmetics, Poland accounts for 3.6% of global exports and boasts over 1,300 registered cosmetics manufacturers. From 2004 to 2023, Polish cosmetics exports grew by over 8 times.

"Discover Polish Beauty – Lower Silesia Business Mixer" was part of a promotional campaign conducted by the Marshal's Office of Lower Silesia Voivodeship, aimed at promoting the region during BeautyAsia Singapore 2025 – one of the most important industry events in Southeast Asia, gathering leading representatives of the cosmetic, wellness, and healthcare sectors.

The Polish pavilion – financed under the Going Global 4.0 program – was among the most impressive at the entire fair. Lower Silesian entrepreneurs presented a wide range of products, including skincare cosmetics, dietary supplements, aromatherapy oils, scented candles, and more.

The article "From Poland with Beauty: Lower Silesia Brands Take Singapore by Storm!" at Beauty Insider Official