Social Activism and Business are not contrary to each other. More than competing, they are completing each other in the process of prosperity building. Profits can be made on society-friendly ideas, as well as pure traditional business can be caring after societal impact. All of these needs flexibility, openness and smart support from public sector. In Europe, a large variety of businesses and stakeholders are working to promote this approach: from social entrepreneurs and innovators to large companies deliberately including societal objectives in their strategy.

Objectives of the session:

• Discuss how business can “create value for society”
• Present examples of business initiatives changing society’s mindset
• Present examples of social initiatives that became successful business stories  
• Discuss how to connect entrepreneurs with activists
• Explore chances for young people who want to make a change
• Explore whether new/different public policies are needed

Moderator: Leila Bičakčić, Center for Investigative Reporting

Time frame and format: Moderated 60-75 minutes panel discussion with 15-45 minutes Q&A.

Language: English