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The Future of Media in a Digital World

29.09.2026

For a century, radio has been one of the most trusted sources of news. But in a world of AI, algorithms and endless scrolling, can the media still cut through the noise? Can they survive the dominance of digital platforms and online intermediaries?

100 years of the Polish Public Radio

The Future of Media in a Digital World – all speakers confirmed

Join Europe’s leading policymakers and media executives to debate how information can remain visible and accessible—and how the EU’s media and digital rulebook can support journalism. Together, we will celebrate the 100th anniversary of Polish public radio and explore what it will take for the media to thrive for generations to come.

Agenda of the event

8.30 – door opening

9.05 – welcome by Ambassador Agnieszka Bartol, Permanent Representative of the Republic of Poland to the EU

9.10 – keynote by Henna Virkkunen, Executive Vice President of the European Commission & Commissioner for Tech Sovereignty, Security and Democracy (video message)

9.15 – 10.00 – Podcast “Szczyt Europy” Live with the audience - with participation of Commissioner for Budget, Anti-Fraud and Public Administration Piotr Serafin (from 9.15 to 9.35) hosted by Beata Płomecka (Polish Radio) and Maciej Sokołowski (TVN)

10.00 – 10.15 – speech by Paweł Majcher, the CEO of the Polish Public Radio

10.15 – 11.15 – Panel discussion I : Foreign manipulation, disinformation and a role of the media – can mistrust undermine public security?

  • Martyna Bildziukiewicz (Deputy Head of Division, European External Action Service)
  • Simona Constantin (Member of Cabinet of Commissioner Michael McGrath)
  • Michał Marek (Head of the External Threat Analysis Team, Polish Research and Academic Computer Network - NASK)
  • Andrzej Mietkowski (Journalist, translator and columnist, Director of the Polish Radio Archives)

Moderator: Piotr Pogorzelski (Deputy Director of Polish Radio External Service)

11.15 – 11.30 – coffee break

11.30 – 11.40 – keynote by Secretary of State for Digital Affairs, Dariusz Standerski

11.40 – 12.40 – Panel discussion II : Adjust or die? How can the media be relevant for the people in the age of endless scrolling?

  • MEP Irena Joveva (Committee on Civil Liberties, Justice and Home Affairs - LIBE)
  • Renate Nikolay (Deputy Director-General, DG CNECT, European Commission)
  • Marcin Łukasik (Founder and CEO of Studio PLAC360, content creator and journalist)
  • Marlena Borawska (Director and Editor-in-Chief of Polish Radio’s Podcast Production Agency)

Moderator: Juliusz Kaszyński (adviser to the Management Board of Polish Radio, Director of the Polish Radio Music Agency)

12.40 – 13.30 Lunch

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