The National
Broadcasting Council

He served as Chairman of the National Broadcasting Council from 2022 until the end of July 2025.

Master’s degree in history (University of Warsaw), MBA in IT Management (Leon Koźmiński Academy), graduate of the Polish Municipals Training Program at the University of Wisconsin–Milwaukee; innovator, social activist, educator; member of the Association of Polish Journalists.

Since 1996 he has worked in the field of new technologies. He was the originator of the first 24-hour live Internet broadcast of a licensed national radio programme in Poland, implemented in 1998.

Between 2006 and 2009, he served as a Member of the Management Board of the Polish Press Agency (PAP), where he supervised the financial, technical and online divisions. He developed PAP’s strategy with particular emphasis on the use of new technologies (audio and video in the agency content stream). He oversaw the restructuring programme that modernised PAP’s technological profile, including the construction of a new agency system enabling the distribution of multimedia packages (text, photo, audio, video) with IPTC-compliant metadata.

In 2012, he founded Reduta Dobrego Imienia (Polish League Against Defamation), a foundation whose statutory purpose is to defend Poland’s good name through legal and informational means. He was the first in Poland to publicly articulate the link between Poland’s international image and national security. Under his leadership, the foundation produced reports analysing the streaming sector, the transformation brought by the “streaming revolution,” and the presence of disinformation in Polish and global media, with particular focus on Russian Active Measures targeting Poland’s image.

From April 2017 to July 2018, he was a member of the Board of Directors of the Polish National Foundation, responsible for a strategic communications programme in the United States aimed at reaching American opinion leaders with Polish perspectives.

Since 2017, he has served on the Supervisory Board of the Polish Press Agency—first as Vice-Chairman, and since 2021 as Chairman. Under his guidance, the Supervisory Board has overseen PAP’s technological and organisational transformation, eliminated the technological debt accumulated between 2010 and 2015, introduced new services for clients, implemented disinformation-blocking tools (Fake Hunter), and strengthened PAP internationally.

He is particularly interested in modern communication forms used by the “net generation,” especially in the context of technological change and its impact on the transmission of the Polish cultural code.

Awards:

– Guardian of Memory Award (DoRzeczy weekly), for the work of Reduta Dobrego Imienia (2015)

– Annunciation of the Good News Award (Catholic Action / Catholic Youth Association) for the film From Vilnius to Heaven (2017)

– Pearl of Honour (Polish Market magazine) for promoting Polish values and traditions (2017)

He also maintains a strong professional interest in artificial intelligence, conducting research on its impact on communication systems and developing analytical tools designed to identify and counter cognitive-warfare threats. He publishes analytical work and reports — as well as articles related to his literary activity — on his website swirski.info.