The National
Broadcasting Council

“I am confident that together we will create a platform for collaboration across a wide range of sectors. We will work to equip viewers, listeners and other media users with the skills they need to engage with media in an informed, critical and responsible way”, said Dr Agnieszka Glapiak, Chair of KRRiT, as she opened the meeting of the Media Education Council.

The inaugural meeting focused on identifying the key challenges and priorities for future work in the field of media literacy.

“Today’s media landscape encompasses not only television and radio but also digital media. We face challenges such as artificial intelligence, easy access to harmful content, disinformation, online abuse and scrolling culture. That is why we must teach people how to make informed choices, ask questions and verify information – how to navigate the world of information with confidence and awareness. We must remember that our safety is also at stake”, emphasised the Chair of KRRiT.

The Media Education Council brings together representatives from a wide range of professional backgrounds, including media studies specialists, academics, journalists, local government representatives, lawyers, linguists, representatives of institutions involved in media literacy education and online content creators.

Dr Wojciech Lis was unanimously elected Chair of the Media Education Council, while journalist Marta Kielczyk was elected Vice-Chair. The election of the Council’s leadership marks the formal start of its work on developing proposals to advance media literacy education in Poland.

The meeting addressed the key challenges facing media literacy education today – from understanding how the media operate and how media content is produced, through developing critical thinking and information verification skills, to combating online abuse, manipulation and disinformation.

Participants noted that media literacy initiatives must reach different sections of society, particularly pupils, teachers, parents, older people and those at risk of digital exclusion. They also stressed the importance of journalists and online content creators taking responsibility for the content they publish.

One of the proposals discussed was the development of a National Media Literacy Strategy. The strategy would define the objectives, standards and responsibilities of all stakeholders involved in media literacy education. It would also establish long-term priorities and ensure a coherent approach across the country.

Council members also emphasised the need to coordinate media literacy initiatives, which are now fragmented across various institutions, professional communities and organisations. They therefore proposed that KRRiT should act as the national coordinator of media literacy initiatives, monitoring the implementation of the strategy and facilitating cooperation between public authorities, academia, the media, digital content creators and civil society organisations.

Another proposed area of action is the development of a framework of media literacy competences for citizens. Media literacy education should address existing skills gaps and develop people’s ability to engage with and create media content critically. Particular emphasis should be placed on equipping all sections of society with the skills to critically assess information, identify disinformation and navigate the digital environment safely.

The proposals also included introducing media literacy education as a separate subject in schools. This would enable pupils to develop their media literacy competences systematically and ensure access to essential knowledge about how the media operate.

Research commissioned by KRRiT supports the need for such measures. The findings show that 65 per cent of Poles believe media literacy education should be taught as a separate school subject, while 48 per cent rate the current standard of media literacy education as poor.

The Media Education Council provides a platform for collaboration across different sectors and for developing recommendations to address the challenges of today’s information environment. Its work forms part of KRRiT’s statutory responsibilities to promote the skills needed to engage with media in an informed manner and to cooperate with institutions and organisations working to advance media literacy education.

The Media Education Council was established on 22 September 2026 at the initiative of Agnieszka Glapiak, Chair of KRRiT.