The National
Broadcasting Council

The crisis facing public media, standards for covering the presidential campaign, protection of freedom of speech, the safety of internet users, and the challenges of implementing new European regulations - these were the issues discussed by Dr Agnieszka Glapiak during a sitting of the Committee on Culture, National Heritage and Public Media. Today, Sejm committee heard KRRiT's Report on its 2025 activities. In her address, the Chair of the National Broadcasting Council stressed that protecting freedom of speech, the right to information, and the public interest in radio and television remains KRRiT's priority.

Media literacy, countering disinformation, and building an informed information society were the main themes of the conference entitled 'Get to Grips with the Media - Aware in the World of Information', organised by the National Broadcasting Council (KRRiT). The event saw the presentation of the results of a nationwide survey on media use, and KRRiT announced further initiatives in the field of media education, including the establishment of a Media Education Council.

The media have a huge influence on the way we perceive reality. Almost 94% of Poles believe they affect our decisions and social moods. As many as 78% of us say we have personally encountered hate speech in the media, and 93% consider online hate to be a significant social problem. With regard to public media, 55% of respondents described them as biased, and 41% felt that they impose opinions and views on audiences. These are findings from the latest survey commissioned by the National Broadcasting Council (KRRiT), presented during the conference 'Get to Grips with the Media - Aware in the World of Information'.

Marcin Kruszewski ('Prawo Marcina'), Natalia Sisik, Marcin Rafałowski ('Gęsia Skórka'), Julia Sierakowska ('domerituum'), Nadia Długosz ('nadjowa'), and Wojciech Wróbel ('Nie wiem, ale się dowiem!') are digital creators who have joined the National Broadcasting Council's educational efforts targeting influencers. Together with the Council, they remind us that online popularity is not only a privilege, but also entails specific responsibilities - including registering with the VOD registry.

The protection of minors in the media and online is one of the National Broadcasting Council's key areas of activity. The Council continuously monitors television programmes and on-demand audiovisual services, imposes financial penalties for infringements, and initiates educational projects. During a meeting of the Sejm Committee on Culture, National Heritage and the Media, the Chair, Dr Agnieszka Glapiak, spoke about the KRRiT's effective interventions and ongoing activities in this area.

The Regional Court in Warsaw has once again confirmed the validity of the National Broadcasting Council's actions regarding breaches of product placement rules. The upholding of the PLN 70,000 fine against Telewizja Polska S.A. in liquidation sends a clear signal that editorial content and commercial messaging must be clearly separated. The case concerned excessive product placement in the TVP2 programme entitled 'Pytanie na śniadanie'.

The most important topics discussed during the meeting between Dr Agnieszka Glapiak, Chairwoman of the National Broadcasting Council (KRRiT), and representatives of the European Commission were the situation on the media market in Poland, issues related to licensing procedures (including media concentration), reports prepared by the National Broadcasting Council, and planned legislative changes related to the implementation of EMFA regulations. The meeting was held online.

Two years have passed since the unprecedented takeover of public media in Poland, which was based on a resolution rather than a law passed by the Sejm. The ruling party's decision to begin liquidating public media has resulted in irreparable financial, organisational, and reputational losses. The National Broadcasting Council (KRRiT) outlines the sequence of events and actions taken against Telewizja Polska, Polskie Radio and the Polish Press Agency at that time.

Only journalistic integrity and responsibility can effectively protect against the threats posed by artificial intelligence. This was one of the conclusions of the National Broadcasting Council (KRRiT) conference entitled, 'AI - Media in the Age of Algorithms'. During the event, Dr Agnieszka Glapiak, Chairwoman of the National Broadcasting Council, presented the results of the study 'Artificial Intelligence in the Media', which formed the basis for discussions on responsibility, ethics, and the automation of media communication.

The National Broadcasting Council (KRRiT) has prepared a new, comprehensive guide that brings together all the most important rules concerning content creators' obligations when publishing online. This material was developed in response to the needs of creators publishing video content on social media platforms.