Highlights:

• The Behavioural Insights Team (BIT) is a British institution that studies the mechanisms of human behaviour and uses them in the design of public policies. The team supports governments and organisations in creating solutions that better respond to social needs.
• During the workshop, BIT experts demonstrated how knowledge of behavioural sciences and psychology can be applied in climate communication and in countering misinformation.
• The event highlighted the importance of Polish-British cooperation in developing climate action and strengthening the public's information resilience.
• Practical tools for effective public communication included simplifying the message, building public trust and strengthening readiness for pro-climate action.
• Particular attention was paid to the method of prebunking, i.e. early ‘immunisation’ of the public against false information through education and positive narratives.

Polish British cooperation
The event was attended by Krzysztof Bolesta, Secretary of State at the Ministry of Climate and Environment, and Jennifer Tyldesley, Deputy Head of Mission at the British Embassy in Warsaw.

They emphasised the importance of Polish British cooperation in developing effective, evidence-based climate action. They pointed out that joint initiatives in this area strengthen the information resilience of society and lay the foundations for further pro-climate action based on trust and reliable knowledge.

Practical knowledge
During the workshop, a BIT expert presented practical tools for simplifying communication, building public trust and strengthening readiness for pro-climate action. Particular attention was paid to the pre-bunking method, which involves early ‘immunisation’ of the public against false information through education and positive narratives.

The workshop also presented examples of the behavioural approach in practice, from reducing food waste to increasing energy efficiency and promoting electric vehicles. The cooperation with BIT is intended to develop the competence of public administration in designing evidence-based communication that builds trust and supports the implementation of climate policy objectives in Poland.