The Polish Investment and Trade Agency (PAIH) is organizing a national stand at the Africa’s Big 7 2024 trade fair in South Africa
13.06.2024
The Africa’s Big 7 food fair took place in Johannesburg on June 11-13, 2024. Six Polish companies from the agri-food sector took part in it: Vilmar, Baltiven, Bromex, Fermy Woźniak, Spiżarnia, Euro, Eurocast. Ambassador Adam Burakowski visited the Polish stand at the AfricaBig7 trade fair in Johannesburg organized by PAIH. The trade fair included very good B2B meetings.
The Africa’s Big 7 trade fair is a unique opportunity for foreign companies to familiarize themselves with the dynamically developing African food and beverage market, worth over USD 313 billion. This event connects suppliers directly with key decision-makers, distributors and retailers across the continent. During the fair, manufacturers had the opportunity to learn about the latest trends, showcase their products and establish valuable partnerships to tap into the huge potential of the rapidly growing consumer base in Africa. The previous edition was attended by over 170 exhibitors from over 25 countries, and the total number of visitors exceeded 4,300 people. This year's edition of the fair additionally combined it with three other, previously independent events in one place - in Sandton, Johannesburg. In connection with this, the number of visitors to the fair was forecasted by the organizers to be between 10 and 12 thousand people.
Photos: Kasia Muzyk/PAIH
