Kupuj Świadomie - Buy Consciously
Promotion of agri-food products on the domestic market
We conduct promotional, informational, educational and cultural activities in the form of, for example, exhibitions, shows and competitions. These activities cover primarily agri-food products, their production methods, as well as agri-food quality systems. We carry out activities in media and execute promotional, informational and social campaigns on a regional and nationwide scale. The activities implemented mostly under the #KupujŚwiadomie (#BuyConsciously) banner aim at building the image of Polish food as high-quality and healthy products. We educate on food certificates and labelling within the quality schemes, thus encouraging consumers to select their groceries consciously. We also encourage producers to participate in food quality systems.