National Support Centre for Agriculture

May 26-30, 2026, the National Support Centre for Agriculture (KOWR) promotes Polish food and beverages for the eighth time at the THAIFEX - Anuga Asia trade fair in Bangkok, one of the most important food industry events in Southeast Asia. KOWR has been present with its national stand under the banner "Poland Tastes Good" in the Thai capital since 2019.

On May 19-20, 2026, the National Support Centre for Agriculture exhibits for the third time in the capital of the Kingdom of the Netherlands at the world's largest private label trade fair, PLMA World of Private Label International Trade Show. Established in 1986 and held for 40 years, the two-day-long PLMA trade fair in Amsterdam is highly regarded among food industry companies. For years, Polish food producers and exporters with private label products have also been present.

Polish agri-food products are once again being promoted in Shanghai under the slogan "Poland Tastes Good”. The three-day-long SIAL Shanghai trade fair is a renowned and largest food industry exhibition in China and throughout Asia. This year's edition of the event organised since 2000 takes place from May 18-20, 2026, and the National Support Centre for Agriculture is exhibiting at SIAL Shanghai for the second time since 2019.

On May 11, 2026, Italy's largest food and beverage fair, TUTTOFOOD, opened in Milan. KOWR is organizing its third national stand at this biennial fair. This year, 19 companies are exhibiting under the Poland Tastes Good banner in Milan. The trade fair has been very popular with Polish agri-food entrepreneurs for years. In 2023, when KOWR organized a stand at the Milan trade fair, eight companies participated.

The National Support Centre for Agriculture was visited by representatives of the Japan Management Association (JMA)-Japan's largest industry association, founded in 1942, whose mission is to support innovation in management, foster the development of the Japanese economy, and improve living standards through education and technology.

For the first time since 2018, KOWR is organizing a national pavilion at SIAL Canada, the largest food industry trade show in Canada. This year's event will take place April 29-May 1 in Montreal. Canada is currently the second-largest export destination for Polish agri-food products in the Americas, after the U.S.

The National Support Centre for Agriculture (KOWR) actively participates in the European exchange of knowledge on agricultural land management. During a visit to Malta, KOWR representatives presented Poland's experience in managing state-owned land and supporting farms, contributing to the debate on the future of land management in Europe.

The National Support Centre for Agriculture actively promotes Polish food and helps Polish exporters enter the Singaporean market. For the fifth time, KOWR is organizing a Polish national stand under the banner "Poland Tastes Good” at Food & Hospitality Asia (FHA), taking place April 21-24, 2026, in Singapore.

One million visitors and 1,500 exhibitors from over 70 countries - this is the scale of SIAM (Salon International de l'Agriculture au Maroc), the largest agri-food event in Morocco and all of Africa. In 2026, the National Support Centre for Agriculture organized a Polish national stand at the event for the first time, clearly marking Poland's presence in the global agri-food market.